Coronavirus is changing how businesses attract and hire great employees. Charles Hipps, Founder and CEO of Oleeo, looks at how the recruitment process is having to adapt to COVID-19 and discusses the opportunities and challenges posed by the pandemic.

Businesses have had to scramble to adjust to new social distancing and lockdown measures, and move employees out of offices and into their homes to work remotely. With this in mind, it is easy to see why recruiters and HR teams, who have spent months planning are now unable to operate as they have done previously. Below are a few measures recruiters have had to consider in their new processes of hiring, some of which are useful to keep in mind!


Virtual meetings

Firstly, people need to better understand virtual events. Virtual events play a crucial role in attracting and engaging the very best talent. These events can be telephone or video interviews, with systems like Zoom and Skype transforming the way in which virtual meetings can work. There is always a sense of pressure when entering unfamiliar territory, but these virtual events can still be easy to manage.

Quality performing recruitment technology enables businesses to automate the interviews and events virtually ensuring good engagement with the very top candidates.






Engagement is key

Given the current situation, it is more important than ever to keep the audience engaged. Employers must remember that it isn’t just them making a judgement call, candidates are considering them as a suitable employer. With this in mind, the way businesses engage with applicants around this pandemic are of huge interest.

Intelligent engagement is critical here. Organisation’s need to make sure their employer value proposition (EVP) is clearly visible and demonstrates the company’s commitment to prospering in the face of uncertainty, whilst also looking out for the welfare of its workforce.





Bulk hiring

For some, it’s important to consider how to cope with a need for more workers. One story of recent was that Amazon plans to hire 100,000 warehouse and delivery workers in the US to deal with a surge in online sales during the coronavirus pandemic.

Amazon said it would look to hire people who had been working in badly-hit industries such as hospitality, travel and entertainment, as they are now facing many weeks out of work.

Embedding new processes that automate recruitment and redeployment has the potential to result in millions of pounds worth of savings. This might be through better diversity hiring and spending efficiencies in the long-term, or saving on costs like postage, printing and staffing. It also means companies are able to ensure a better diverse representation in offices that serve diverse communities.




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